Game Publishing

As a gamer, one thing that always sucks is hearing about an awesome game that can't find a publisher. You read the interviews and watch the videos and the game sounds awesome. But, because there's risk involved no publisher will touch it and the game becomes the dreaded vaporware.

The Idea
There needs to be a publisher that's funded by gamers. I know, you're saying that all publishers are funded by the gamers because the gamers by the games. This is true, but I'm thinking of a system where the gamer ponies up the doe before the game is completed.

Essentially, the gamers would be "shareholders" in the game. They would pay $10 for a "share" in the game plus $5 for S&H. For each share, the shareholder would receive a copy of the game once development was completed. One possible benefit of this would be additional sales could be split between shareholders as credits to invest in new games. This would allow the gamer to obtain discounted or possibly free games from good investments.

A Safe Bet
Gamers wouldn't simply be throwing their money blindly. If only 50 people were interested and willing to pay for the game, it'd suck for that money to disappear because not enough funding was obtained. Instead, the money would sit in a pool (sans a 10-15% publisher fee) until either enough money to develop the game was obtained or a specified amount of time elapsed. So, if the goal of $500,000 for development was reached, development would proceed. If 6 months went buy and not enough money was received, the gamers would either be refunded their money (sans the 10-15%) or allowed to invest in another project.

Funding the Publisher
I know the inability to refund 10-15% seems a bit harsh, but there has to be people working to ensure the developers are meeting deadlines. Someone needs to be working with the developers so that there's a game to play when all is said an done. There would be no greater crime than for you to put your money into this system and receive nothing in return because the developer doesn't have the game in a completed state. Think of it as someone ensuring there's a return on your investment.

There's always the possibility of a worst case scenario where the game is incomplete and all that can be provided is the latest build. In these situations, I think it'd be great if the gamer was able to receive a free copy of any completed game. Essentially, it'd be doing what was within the publisher's means to ensure the customer remained happy. Since this kind of system would require gamers constantly funding new games, it would be in the best interest to keep them as happy as possible.

The Hard Part
When you consider it'd take about 60,000 gamers interested and willing to "pre-order" a game to fund a $500,000 project (remember the 10-15% to the publisher) there's a definite question about whether enough funds would ever be obtained. When you consider even the online petitions are lucky to receive that number and they're free, it'd be pretty hard to get the first game off the ground.

Once the publisher had two or three games under their belt, I think it'd really start to gain momentum. There'd be proof that the games will be developed. The games would be extremely cheap for the gamer, but there is the risk that they wouldn't be good. And, the gamer would have a say in what games they want to see. I think it'd provide known developers with a means to develop the riskier projects.